Press relations and public relations is a thing of the past – public communication is the future. Efficient communication is an important part of career success. The Public Communication programme focuses on the key elements of highly professional communication. We examine the various types of “public” and the tools from the PR, marketing and advertising sectors that can be best employed to reach them. In a nutshell: we put you on the fast track to future-oriented communication.
The course is organised on a part-time basis and requires modular attendance periods in each of the first three semesters (around 14 days in total), in addition to e-learning and supervised, self-directed study. Individual appointments are organised during the fourth semester for master’s thesis seminars.
