Within two years, we will develop you as a marketing and sales professional with leadership abilities: As digitization moves forward, managers who comprehend market trends and shifting consumer behavior, spot possibilities, and handle the complexity of global difficulties are in high demand. After completing the program, you will be able to lead the digital and analog implementation in marketing and sales in a sustainable manner by using both “classic” and “digital” tools to analyze the pertinent competitive environment of your company (customers, markets, competitors) in a data-driven manner.
Focus & Qualifications
Plan and implement digital marketing and sales strategies (growth marketing, marketing & sales automation, e-commerce etc.)
Prepare and analyze customer and market data (data science, web analytics) and plan CRM strategies
Integrate sustainability aspects into the corporate strategy
Develop innovative business models and position the company on the market
Manage the marketing and sales organization internally (human resources management, budget planning and controlling)
Prepare for a management and leadership position (team building, negotiation techniques, conflict management, etc.)
Highlights
Growth marketing project for a start-up idea
Use of artificial intelligence in customer communication (chat bots and digital assistants)
Web Analytics Lab (emotion measurement, eye tracking)
Double degree/study abroad/short stay abroad possible
