The use of new media and technologies has not only permanently changed the needs and information behavior of customers along the customer journey, but also motivates companies to adapt their internal structures, systems and processes to them in an agile manner. This opens up new perspectives and a multitude of opportunities to get in touch with business partners and build successful customer relationships in the marketing and sales divisions.
This course provides all the skills that are required to actively shape the future as an expert in marketing and sales. In basic modules such as marketing, sales, digitization, market research, budgeting and controlling, you will acquire extensive knowledge for successful and market-oriented corporate management. In the subsequent modules you will be made fit for the digital world in marketing and sales!
Elective module 4th semester:
- Digital Analytics or
- Digital creative
Elective module 6th semester:
- Wir unternehmen
This module offers students the opportunity to complete the courses offered here in their own degree program or in another field of study.
